Augmented Reality Shopping: Changing the Online Shopping Experience
AR allows shoppers to visualize products in their real-world environment before they buy them. This can help shoppers make more informed purchase decisions and reduce the likelihood of returns.
Here are some of the ways that AR is changing the online shopping experience:
- Trying on clothes and accessories: AR can be used to try on clothes and accessories virtually, without having to go to a store. This can save shoppers time and hassle, and it can also help them find the perfect fit.
- Visualizing furniture and home decor: AR can be used to visualize furniture and home decor in their real-world environment. This can help shoppers see how a piece of furniture would look in their home before they buy it. It can also help them determine if a piece of furniture is the right size and style for their home.
- Comparing products side-by-side: AR can be used to compare products side-by-side in real time. This can help shoppers make more informed purchase decisions.
- Learning more about products: AR can be used to provide shoppers with more information about products. For example, AR can be used to display a product’s features and specifications, or to show how to use the product.
AR shopping is still in its early stages of development, but it has the potential to revolutionize the online shopping experience.
Statistics on increased conversion rates for businesses using AR
A number of studies have shown that businesses that use AR can see significant increases in conversion rates. For example, a study by Shopify found that products advertised with VR/AR content saw a 94% higher conversion rate than products without that content.
Another study by Vertebrae found that retailers who used AR during the COVID-19 pandemic saw a 19% increase in customer engagement and a 90% increase in conversion rates for consumers that engaged with AR.
These studies show that AR can be a powerful tool for increasing conversion rates and boosting sales.
Conclusion
AR is rapidly changing the online shopping experience. AR allows shoppers to visualize products in their real-world environment before they buy them, which can help them make more informed purchase decisions and reduce the likelihood of returns.
Businesses that use AR can see significant increases in conversion rates. AR is a powerful tool for increasing sales and boosting the bottom line.
