Live commerce, or live-streamed shopping, is a rapidly growing trend, especially in the fashion and beauty industries. Live commerce events allow brands and retailers to connect with their customers in real time and showcase their products in a more engaging and interactive way.
Why is live commerce so popular?
There are a number of reasons why live commerce is so popular, particularly in the fashion and beauty industries:
- It’s interactive and engaging. Live commerce events allow customers to interact with the products and the hosts in real time. Customers can ask questions, get recommendations, and see the products from different angles.
- It’s social. Live commerce events are a social experience. Customers can chat with each other and with the hosts during the event. This can help to create a sense of community and excitement.
- It’s convenient. Customers can shop for products from the comfort of their own homes. They don\’t have to go to a store or wait in line.
How are fashion and beauty brands using live commerce?
Fashion and beauty brands are using live commerce in a variety of ways. Some brands are hosting their own live commerce events, while others are partnering with live commerce platforms. Live commerce events can be used to launch new products, promote seasonal collections, and offer exclusive deals and discounts. Hosts can also use live commerce events to provide styling tips and tutorials.Stats on the increasing popularity of live commerce platforms
The popularity of live commerce platforms is increasing rapidly. According to a report by McKinsey & Company, the global live commerce market is expected to reach $4.9 trillion by 2025.In China, live commerce is already a major force in the retail industry. In 2021, live commerce sales in China reached $423 billion.
Live commerce is also becoming increasingly popular in other markets, including the United States. According to a report by eMarketer, live commerce sales in the United States are expected to reach $25 billion by 2023.
